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Join date: Oct 28, 2024
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Oct 8, 2025
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14 min
BET's 106 & Sports: How Strategic Nostalgia and Cultural Authenticity Engineered a Network's Brand Resurrection
EXECUTIVE SUMMARY Brand: BET Networks Property: 106 & SportsLaunch: 2024-2025 Strategy: Nostalgia-driven brand resurrection leveraging...
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Contrecia T. Tharpe, MS
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